Article of: 03 April 2026
The new line, a key feature of the latest edition of Cosmoprof Worldwide Bologna 2026, has been a huge success. Phyto Active is the new body treatment developed to naturally and effectively treat cellulite, orange peel skin, water retention, and loss of skin tone.
- Phyto because it is the ultimate expression of MEI’s botanical active ingredients.
- Active because it is based on the stimulating action of the Thermo Roll, the massage with the special mud, and the firming action of the Cryo Gel.
- MEI Beauty because it belongs to the family of functional beauty treatments.
A structured protocol with multi-level action.
Phyto Active is developed according to a comprehensive protocol that integrates botanical tradition and advanced phytocosmetic research.
After opening the lymphatic system with the Drein synergy, the Sotto Sale salt scrub activates an osmotic action and delivers the draining active ingredients of green tea and peppermint.
The VBE Thermo Roll activates lipolysis thanks to the specific action of the active ingredient, delivered via a special bottle/massager that acts as a stimulating handpiece. Once microcirculation is activated, the manual massage is performed with the innovative Massage Mud, based on zeolite, plant macerates, and essential oils that absorb swelling, smooth orange peel skin, and activate drainage.
The skin’s firmness is achieved through the thermal shock provided by the final micro-mask created with the eucalyptus and cedar-based Cryo Gel.
The combination of functional active ingredients and specific application methods allows for immediately visible results in a pleasant, multi-sensory aromatherapy treatment.
Natural active ingredients and functional technologies.
The system is based on a synergy of active ingredients, essential oils, and biomolecules for advanced organic phytocosmetic solutions:
- VBE Thermo Sculpt | Vanil Butyl Ether from Vanillin plant extract with thermo-active lipid-reducing action; Korean Red Ginseng and Green Coffee root extracts with slimming properties; Cinnamon and Black Pepper essential oils to activate microcirculation; Inulin to nourish the skin biome; Natural Hyaluronic Acid for lifting and anti-aging action.
- Cryo Contour Sculpt | Niacin-Vitamin B3 from Menthyl Nicotinic Acid (Menthol from Spearmint) to strengthen the skin barrier and regulate sebum; Eucalyptus and Cedar essential oils with refreshing and firming effects; Aloe Juice and Vitamin E for hydrating, elasticizing, and regenerating effects; Natural Hyaluronic Acid for lifting and anti-aging action.
- Phyto Active Massage Mud | Absorbent, sebum-regulating, and purifying volcanic zeolite; lymphatic-draining and lipolytic botanical extracts of Gymnema, Ginger, Green Tea, and Peppermint; slimming Green Coffee extract; anti-inflammatory, soothing, and sweat-regulating essential oils of Lemon, Sage, Eucalyptus, and Cinnamon.
Home self-care Beauty Routine treatment
One of the distinctive elements of the line is the continuity between in-salon use and maintenance. Maintaining the same concentration of active ingredients, as per the formula, is the great strength of MEI products intended for end users, who can effectively continue the benefits activated by the professional session with special professional-grade phytocosmetics.
The protocol is developed through two complementary phases:
- VBE Thermo Sculpt Roll
daily massage with circular, bottom-up movements (legs/buttocks/abdomen). This treatment is recommended in the evening or morning. - Cryo Contour Sculpt Gel
after activating the affected areas with Thermo Roll,
to enhance the effect, apply the
MEI AD+ DREIN bandage (for water retention)
MEI AD+ SLIM bandage (for orange peel skin)
MEI AD+ Fresh&Lift bandage (for stretch marks/tissue prolapse)
Once the bandage is removed, apply a thin layer of Cryo Contour Gel; leave it on for a few seconds, then pat until absorbed without massaging.
The alternating hot and cold effects mimic the methods used in professional treatments, optimizing results and skin response.
The external action of the organic phytocosmetics is complemented by the following MEI natural nutraceuticals:
- Horsetail Herb Tea | A blend of Horsetail, Meadowsweet, Yarrow, Blackcurrant, Nettle, and Birch with diuretic, draining, and purifying properties. Drink 1 liter per day throughout the day.
- DrenaMEI | A liquid concentrate of Ginkgo Biloba, Horsetail, Sweet Clover, Yarrow, Marjoram, and Cloves with microcirculation-stimulating, lymphatic drainage, and anti-cellulite properties (one 5 ml scoop dissolved in water after lunch and dinner).
Effectiveness and Sensory Dimension
Alongside performance, the protocol enhances the user experience: the sensation of lightness and well-being is noticeable from the very first applications, accompanied by more toned and smoother skin.
This balance is increasingly central to contemporary professional cosmetics, where efficacy and sensoriality become complementary elements.
An advanced vision of natural cosmetics
With Phyto Active, MEI Beauty strengthens its position in professional natural cosmetics, offering increasingly high-performance, structured, and results-oriented solutions.
This approach reflects the evolution of the sector, where nature and innovation work in synergy to meet the needs of professionals and end customers.
